Public vs Private

Caliburn Partnership (now Greenhill Caliburn) is the leading independent corporate advisory firm in Australasia, specialising in financial and strategic advice to a range of large-scale corporations. So an equally strategic approach was needed with this annual review—basing the structure around a specially commissioned article penned by Financial Times columnist Tony Jackson. Turning the notion of an annual review from year-long financial summary to a targeted, engaging and respected piece of commentary enhanced Caliburn’s position as market leaders. Overwhelmingly, what projects like this demonstrate is that good editorial communication and design is just as critical (and just as effective) in a branding environment as it is in a newspaper or magazine.

The PMS Warm Red cover (our favourite colour) features a die-cut window revealing part of a quote inside—
at the same time completing the review’s title.

Strong typography and a simple but bold colour palette was used throughout
to illustrate concepts and lend visual gravitas to the content.