ARV is one of Australia’s largest providers of aged care, and with the population in general getting older there’s more demand for their services than ever. Their flagship publication ARV Shine presents a mix of ARV’s involvement in the community, a showcase of their properties and services, and a broader look at both issues and opportunities for senior Australians. The content is designed in an easy-to-read (but not boring) way, with deliberate choices in typefaces, colour combinations and imagery that give readers a bonafide magazine experience without being patronising. In particular, the absence of generic ‘dynamic senior lifestyle’ stock imagery helps create a magazine that is truly refreshing in this market, which along with thought-provoking content, really Shines.
 |
Using ‘conceptual’ rather than literal imagery for the cover steers this away from cliché. Portraits are intimate
and warm, and are given prominence—the residents are celebrated |
 |
| Sometimes an infographic tells a story the best |
 |
| Feature stories focus on wider topics of interest, but with relevance to ARV |
