The ‘regular’ part of the annual report included editorial pieces, commissioned photography and infographics, to create an informative and engaging publication... |
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50 years of milestones
In 2008, AJ Lucas—an Australian infrastructure, construction and civil property company—celebrated their 50th anniversary. The annual review for this year needed to be designed ‘with a difference’. The challenge was, what was the difference going to be? Along with the rest of the report, the logical solution was to create a timeline mapping the 50 years since AJ Lucas was formed, in the context of the rest of the world. This involved countless hours of research, fact-checking and of course lovingly crafting it all to fit into an A4 double-gatefold. The timeline includes such necessities as the winner of The Ashes, world oil prices, Australian governments, significant buildings, the average weekly wage—and the history of AJ Lucas of course.