Originally founded in New Zealand, BJ Ball is Australia’s oldest paper merchant. However, despite their long history they were still relatively unknown in the Australian graphic design community, which is a marketplace already over-saturated with eager paper providers. We were asked to help them break through the noise by approaching designers on their level while at the same time reflecting the values of BJ Ball as providing honest, work-horse papers. An Honest Day’s Work was born: a bi-monthly print and email newsletter written and designed by designers, for designers. Each edition features a poster from a different design studio responding to the question “what does an honest day’s work mean to you?” which will eventually form an exhibition bringing together the best of the the Australian graphic design community to celebrate an honest day’s work (yes, we do fall into that category!).
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| Print newsletter (left) and studio poster (right). This poster was contributed by us. |
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| Visual elements (including the masthead) are lovingly hand-crafted for each edition |
