ChandlerWoods is an executive search firm who was in need of some new communication tools. We were approached primarily to write an email-able company profile that would be engaging, memorable and adopt the sort of tone that reflected the people behind the words, as opposed to generic corporate-speak. Essentially functioning as a ‘cold-call’ document, it was important that the profile convey the best first impression possible—so as well as developing the story framework (and then of course writing it), we gave it a new set of clothes too. We think the end result not only talks the talk, but looks great as well.
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| A memorable opening—who doesn’t love a lightbulb joke? |
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| In writing the closing remarks for the back ‘cover’, we inadvertently created a new vision statement for the firm. |
