The Gruen Transfer

The Gruen Transfer is a popular Australian television program about advertising and its constant presence in our lives. The producer of the show, Jon Casimir, and the good people at HarperCollins publishers wanted to bring the ideas in the show to life in a coffee-table-esque book, further exploring the influence of advertising on the average person’s daily life. The process between author, publisher and designer was refreshingly open and collaborative, and the result is a highly engaging tome packing heavy editorial and visual punches that can be read cover-to-cover, or opened at any page. As Jon colourfully describes it, ‘it’s a real toilet read’.

The outside cover features gold foil stamping, and hides a subliminal message—can you work out what it is?
Meanwhile, the endpapers feature an alphabetical list of every single brand mentioned in the book.

Popular comedian Wil Anderson hosts the TV show and also provided a preface for the book.

Each page is packed with information and provides a visual feast (some more appetising than others).

As well as designing every single page, we also created bespoke illustrations.