Monash Business Review

Monash Graduate School of Business needed to expand their reach and credibility, not only amongst fellow academics but primarily amongst business professionals—the school’s clientele. This cleverly edited and visually striking journal showcased some of the best thinking from respected academics in the field. Monash Business Review not only placed them at the head of the academic pack, but with articles written in plain English, it was possibly the first academic journal of it’s kind that actually appealed to business practitioners as well as academics. The open collaboration between the editorial and creative teams saw the journal establish a strong voice in business, and a visually playful and engaging format which won numerous international design awards. Although it was eventually wound up after a succession of new marketing managers (a common cause of publication casualty),  during its time it proved to be infinitely more effective at enhancing the Monash brand than a billboard or personalised pen could ever be.

Our cover solution for issue #1 (left) paved the way for the editorial and visual tone throughout
both this and future editions. Who said designers were only good with pictures?

Books, movies, the world around—nothing is out of reach when looking for cover concepts. 

Printed on a creamy uncoated paper stock only added to the journal’s welcoming and tactile quality.

No other business journal that we know of has ever re-appropriated a personals ad to illustrate global economics.

We created all the internal graphics, none of which were for decoration—
as the fully-functioning infographic on the cover at right demonstrates.